The CRM your sales floor
actually runs on
MonsterKong turns a raw list into booked calls and closed clients — prospecting, a power dialer that logs every call by itself, setter and closer workflows, automated follow-up, and live team performance. One system, from first dial to signed contract.
Outbound doesn’t fail on effort. It fails on record-keeping.
Most sales floors have the calls. What they don’t have is a single place where those calls turn into something you can manage.
Leads sit in three places
A spreadsheet from last quarter, a scraper export nobody imported, and whatever is in one rep’s private list. Nothing is worked twice — and half of it is never worked at all.
Calls never get written down
A rep makes sixty dials and logs twelve. By Friday nobody can say who was actually contacted, what was said, or which numbers are dead.
You find out too late
Activity is invisible until the month closes. By the time the number is short, the four weeks that caused it are already gone.
Three jobs, one system
Fill the pipeline, work the pipeline, run the floor. Every module writes to the same record, so nothing has to be reconciled later.
Prospects, not spreadsheets
MonsterKong sources and stores every prospect in one shared pool, so the floor always has someone to call.
Built-in prospecting
Search YouTube channels and videos by keyword, region and size, or discover Instagram profiles — then push the ones you want straight into the pool as leads.
Shared lead pool
Reps claim a batch to work and release what they don’t. Nothing gets hoarded in a private list, and nothing goes stale unassigned.
Import what you already have
Bring lists in from CSV or Excel, with duplicate detection so an existing prospect never becomes a second card.
Contacts, enriched
Websites, socials and public contact details are pulled onto the record automatically, so a rep isn’t googling between dials.
Inbound lands here too
Form fills and enquiries post straight into the pipeline over a webhook, so an inbound lead is worked on the same board as an outbound one.
Leads from a screenshot
Drop in an image of a profile or a card and the name, phone, email, website and socials are read off it into a new record. No retyping.
The dialer is the product
Everything a rep needs to make the next call is on one screen — and everything that happens on that call is recorded without them typing it.
Power dialer
A queue of callable leads with the record on screen, notes as you talk, SMS in a click, and automatic advance to the next number.
Aircall call logging
Inbound and outbound calls are written back to the right lead through a webhook — duration, direction and outcome, with no rep discipline required.
Follow-up sequences
Multi-step sequences and saved templates fire the callbacks and check-ins that reps forget, so a maybe doesn’t quietly become a no.
Unified inbox
Connect Gmail and read the whole thread next to the pipeline card. Replies land where the deal lives instead of in someone’s personal mailbox.
Calendar-synced bookings
Setters book straight onto a synced Google Calendar. Closers open their day and see exactly who they’re speaking to and why.
A stage for every real step
New, contacted, callback, voicemail, no answer, call booked, in progress, report ready, won, lost — the outbound motion as it actually runs, not a generic funnel.
Management that doesn’t need a meeting
Performance, payouts and delivery all read from the same data the reps are creating as they work.
Team performance dashboard
KPIs against target, a conversion funnel from dial to close, revenue modelling, an overall team grade and the action items behind it.
Leaderboards
Dials, bookings and closes ranked across the floor. Competitive by design, because the number moves when the board is public.
Partnerships & payouts
Track revenue-share arrangements and per-setter earnings against the deals they actually sourced.
Delivery handoff
Won deals drop into a work queue for the fulfilment team, so a closed sale becomes scheduled work instead of an email.
Announcements & team chat
Floor-wide announcements, direct messages and notifications inside the CRM — where the context already is.
Full activity log
Every status change, assignment and call is attributed and timestamped. Disputes are settled by looking, not arguing.
A lead’s whole life, in one place
Source
Prospects arrive from built-in search, an import, or your own scraper — into one shared pool.
Set
Setters claim leads, work the dialer, and book qualified calls onto a synced calendar.
Close
Closers open a day of booked calls with the full history — every note, every previous attempt.
Deliver
Won deals become client records and a delivery queue, with contract value tracked from day one.
Built for how sales floors are actually staffed
Not one generic view with permissions bolted on. Each role gets the screen that suits the job, and only the records it should see.
Setters
A dialer queue, a booking calendar and their own numbers. They see the leads they are working and nothing else.
- Claim from the pool
- Dial, note, advance
- Book onto the closer’s calendar
Closers
The day’s booked calls with full context, one-click call actions, and recent results in view.
- Today’s calls, in order
- Complete lead history
- Outcome and deal value at close
Delivery
A work queue of won accounts moving through onboarding, so nothing sold goes unfulfilled.
- Queue by stage
- Client and contract records
- Report-ready handoff
Management
The whole floor: KPIs against target, funnel conversion, leaderboards, payouts and the activity log.
- Live team KPIs
- Revenue modelling
- Per-rep accountability
Fits the stack you already pay for
Keep your phone system, your mailbox and your calendar. MonsterKong connects to them and does the recording your reps were never going to do.
Your pipeline stays yours
A prospect list is one of the few assets a sales business really owns. MonsterKong is built so that never stops being true.
Role-scoped access
Admin, setter, closer and delivery each see a different slice of the system. Permissions are enforced on the server, not hidden in the UI.
Single-tenant by design
Your instance, your database, your infrastructure. Your prospect list is never pooled with another company’s.
Everything is attributable
A complete activity log covering status changes, assignments, calls and notes — who did what, and when.
Your data walks out with you
Full Excel export on demand and scheduled backups. No lock-in, no export fee, no support ticket required.
Before you book
No — it sits on top of it. MonsterKong connects to Aircall, so outbound and inbound calls are logged against the right lead automatically through a webhook, with duration and outcome. Your reps keep the phone system they already know; you stop relying on them to write down what happened.
General CRMs are built around a deal record that someone updates after the fact. MonsterKong is built around the call. The dialer, the lead pool, the setter and closer queues and the follow-up sequences are the product — the pipeline board is just where the results land.
Yes. Import from CSV or Excel, pull channels straight out of YouTube and Instagram search, or add them one at a time. Duplicate detection flags anything already in the system before it becomes a second card.
Prospects land in a pool that the whole floor can see. A rep claims a batch to work, and anything they do not act on is released or returned to the pool, so no one hoards records and nothing goes stale in a private list.
Access is role-scoped — admin, setter, closer and delivery each see a different slice. Setters see the leads they are booking, closers see their calls, delivery sees the work queue, and admins see everything. Every change is written to an activity log.
MonsterKong is deployed as a single-tenant instance on infrastructure you control, with its own database and scheduled backups. Your prospect list is not pooled with anyone else’s, and you can export the whole thing to Excel whenever you want.
A working floor in a day: import your list, create your users, assign roles, connect Aircall and Gmail. Pipeline stages, KPI targets and the revenue model are configured per deployment, so we tune those with you during onboarding.
See it against your own pipeline
Tell us how your floor is set up and we’ll walk you through the parts that apply — the dialer, the pool, the handoff between setters and closers, and what your managers would see on a Monday morning.
- A 30-minute walkthrough, not a slide deck
- Your list imported so you see real records
- A straight answer on whether it fits
Prefer email? contact@monsterkong.com